Neon signage has been a staple of the urban landscape since its inception in the early 20th century. The bright, colorful glow of neon lights has captured the imagination of artists, advertisers, and passersby alike. The history of neon signage is a fascinating tale of scientific discovery, technological innovation, and artistic expression.
The Discovery of Neon Gas
The story of neon signage begins with the discovery of neon gas by Scottish chemist Sir William Ramsay and English chemist Morris W. Travers in 1898. Neon, an inert gas, was found in the Earth's atmosphere and was initially considered a scientific curiosity rather than a practical application.
The Birth of the Neon Light
In 1902, French engineer Georges Claude found a way to make neon gas emit light by applying an electrical current to a sealed glass tube (Geissler tube) that contained neon gas. This generated a bright, colorful glow that was immediately captivating. Claude patented his invention and showcased it at the Paris Motor Show, capturing the world's attention.
The First Neon Signs
Claude's invention quickly found commercial applications in the form of neon signs, utilizing the other noble gases. The first neon sign was installed at a Parisian barbershop in 1912. The technology soon made its way across the Atlantic, where the first neon sign in the US was installed at a Packard car dealership in Los Angeles in 1923. The sign read "Packard" in bright blue, instantly drawing attention and creating a sensation.
The Golden Age of Neon Signage
The 1930s to the 1950s marked the golden age of neon signage. Businesses across the US embraced the eye-catching allure of neon signs to attract customers and make their storefronts stand out. The brilliant colors and mesmerizing glow of neon signs transformed the urban landscape, becoming synonymous with the glamour and excitement of cities like Las Vegas and Times Square.
Decline and Resurgence
In the 1960s, the advent of cheaper and more energy-efficient alternatives such as fluorescent and LED lighting led to a decline in the popularity of neon signs. However, in recent years, there has been a resurgence of interest in neon signage, fueled by a renewed appreciation for its artistic value and nostalgic charm.
Neon Art and Preservation
Today, neon signage is celebrated not only as a form of advertising but also as an art form. Contemporary artists like Tracey Emin and Bruce Nauman have incorporated neon into their work, and numerous neon museums and galleries have been established worldwide to preserve and showcase historical neon signs. One of my favorites, MONA - the Museum of Neon Art, was co-founded by my friend and mentor, Lili Lakich. Say hi to Lili at Lakich.com
The history of neon signage is a captivating story of scientific discovery, technological innovation, and artistic expression. From its humble beginnings in the hands of chemist Sir William Ramsay to its rise as a symbol of the urban landscape, neon signage has left an indelible mark on the world. The resurgence of neon in contemporary art and design ensures that its colorful legacy will continue to shine bright for years to come.
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